The USA-based industrial/darkwave/self-proclaimed "turbowave" act Dual Analog makes waves with its new single and video, "Reborn" - the first from its upcoming album, The Wheel, slated for an autumn 2024 release. The lyrics blend the entombing nature of existential nihilism with the Buddhist philosophy of the Dharmachakra, albeit where advancement through the wheel is never achieved as we doom ourselves to repeat the same mistakes.

"Reborn" is a visceral journey through the dark corridors of human emotion and the haunting echoes of regret. As the band reflects on its struggles following its debut album's release, "Reborn" emerges as a poignant anthem for anyone who has faced adversity and felt trapped in a cycle of obscurity.

With "Reborn", Dual Analog steps into the visual realm of a story-driven narrative for the first time, signalling a new chapter in its artistic evolution. The accompanying video, directed by Skye Warden (Nuda, DK-Zero, Abney Park), adds a visual dimension to this gripping tale of self-inflicted torment and redemption. This collaboration adds depth and dimension to Dual Analog's music, offering fans a multi-sensory experience that transcends traditional boundaries. Through a mix of its haunting melodies, existential lyricism, and nihilistic outlook, Dual Analog paints a vivid yet inspiring portrait of a man consumed by his ambition unlocking his true potential at the expense of his family.

Dual Analog was formed in  2019 by vocalist/guitarist Chip Roberts and multi-instrumentalist Kurtis Skinner. Incorporating elements of new wave and metal with a generous dash of industrial and world music, it creates "turbowave", a fearless fusion of sound unapologetic in its combination of instruments and sonics. The duo's debut 2022 album, Lust, Worship, And Desire, alongside its four singles and accompanying videos, enrobes itself in lush, sexy vocals, backed up with catchy bass grooves and smooth hooks, all under a veneer of crushing heavy metal guitar riffs and polyrhythmic drum grooves. Link