After re-emerging at the end of 2025 with her existential, baroque-tinged comeback single "Soak", multi-disciplinary artist Snovonne "Sno" Drake now unveils her new video single: "Bright Sides".
With "Bright Sides", Sno channels what she describes as "what optimism mixed with rage sounds and looks like" - a sharp, satirical and fiercely honest take on the music industry and the emotional cost of being an autonomous, self-sufficient artist in a hyper-commercialised environment.
The track fuses Sno's theatrical dark-pop sensibility with biting lyricism, sarcasm and a modern alt-metal backbone, resulting in a sound that is abrasive yet strangely uplifting. The accompanying self-directed video expands this duality through grotesque visual metaphors and a darkly humorous finale.
Speaking about the new single, Sno explains: "This is my interpretation of what optimism mixed with rage sounds and looks like. I wrote it thinking about the music industry and my place in it, and I'm sure I speak for millions of other artists. The level of fraud, incompetency and disrespect for genuine autonomous art is often unbearable, but we have to be creative in order to survive, that's how we're wired... It's not for them, not for you and not for streaming numbers... but for ourselves. So we keep going, always looking for bright sides, in hope to not become completely consumed by bitterness and cynicism. How long can we keep this up? Who knows... but I enjoy my dark-humoured, grotesque resolution at the end of the video. So I guess the bright side here is – you can keep 'beating' art up, but it will always stand its ground. Like a massive stubborn unicorn".
"Bright Sides" was mixed by Simon Johansson at SolnaSound Production in Sweden, with mastering handled by Thomas "Plec" Johansson at The Panic Room Studios. The instrumental sessions - including drums, bass, guitars and vocals - were recorded at SolnaSound Production in Stockholm, reinforcing the track's tight and modern sonic edge.
The official music video was directed, filmed and edited by Sno herself through Sno Drake Design & Media, expanding the single's concept into a complete visual narrative.
"Bright Sides" follows "Soak", Sno's first new release in seven years (find it HERE)- a cinematic and existential piece described as a cathartic purge and a baroque-pop emancipation through self-acceptance.
If "Soak" represented the internal process of rebuilding, "Bright Sides" serves as its external confrontation - aimed at reality, the system, and the absurdity of creative survival. Together, the two singles mark the opening chapter of a new artistic cycle, with additional releases planned for 2026. Link
SNOVONNE - Shares "Bright Sides"
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- Written by: Jerneja
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