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The Swiss based goth’n’roll quartet Hell Boulevard are back and on 18th September they will release a new album entitled Not Sorry via NoCut/SPV. A record that has been utterly unapologetic since its conception, this is Hell Boulevard’s new attempt to produce songs they won’t ever be sorry for.
This third chapter adds another tassel to their sound in a process of growth that is nothing if not cohesive and progressive: their classic blend of solid rock and roll and big refrains with orchestral arrangements still represents the core of their sound, although this new work introduces previously unheard elements taken from different metal subgenres: from metal-core breakdowns to sharp industrial-inspired guitar riffs.
For this album the band embraced a different approach which inevitably led them to unfamiliar sound paths and experiences: ambitiously gazing at rock - operas in terms of composition, aiming to achieve the clean yet meaningful style of pop singer-songwriters to tell the tale of a distinct moment through their songs and ultimately trying to create tracks that could live well as separate entities on their own but still work together in effortless sinergy, fitting perfectly one to the next like pieces of a puzzle.
These new songs are open to everyone’ interpretation: they might be personal, general, a means to an end or even an end in itself. And if at first glance Not Sorry may appear more negative compared to its predecessors, venturing just a little deeper it’s easy to spot the hopeful, positive message behind the demons-filled lyrics and heavy drums.
Overall Not Sorry can be summarized as a faster, in-your-face type of record where the band serves the best and worst of their unfiltered selves with no remorse, no regrets and, mostly, no apologies. So far the band unveiled two songs, "Not Sorry" and "Death To The Future" featuring Faderhead. For both songs they also released the stunning videos and you can watch them in the players below. Link
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