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Canadian dark electro-pop artist Eva X has unveiled the new video for her single "Machine". The video was directed, shot and edited by Erik Gustafson (Grendel, Adoration Destroyed). "Machine" is the first look at Eva X's upcoming album, I Dream Of A Reality. Watch the video below, it's recommended to fans of Grimes, Ayria and Poppy.
Eva X comments: "I have a complicated relationship with my body. I do love it, but sometimes I wish it was different. I wrote "Machine" in a vulnerable spot when I'd have given anything to feel beautiful like other women on social media. Chasing that aesthetic with injections and makeup was powerful, but also scary - I could create the face and body I wanted, but what would happen when it wore off? I took all of these tangled feelings and poured them into "Machine". When I brought the demo to my co-producers, Shane and Adam immediately jumped on it, bringing it to life with a frenetic energy that captured perfectly how alluring and isolating that illusion can be. In the music video, I wanted to explore what being beautiful in the alternative community looks and feels like, and how far we go for aesthetics. I taught myself choreography to capture the movement I wanted. Erik and I designed a video that captured both the sexiness I wanted and the reality of cutting and injecting ourselves for it." Link
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