Finnish electro/industrial act The Fair Attempts unveiled its latest single: the hauntingly cinematic "Apart". The track is a collaboration with renowned producer Jaani Peuhu (Swallow The Sun, Iconcrash, Lord Of The Lost, etc.), who also contributed vocals to the track. The single fuses melancholic depth with pulsating beats, creating a sonic landscape destined for gothic club nights and introspective moments alike.
"Apart" is a darkly captivating dance between sorrow and regret—a raw exploration of the human condition set against a driving industrial rhythm. Equal parts emotionally charged and dance floor-ready, it captures the essence of deep introspection while inviting listeners to move to its beat.
Imagine yourself adorned in grief yet swaying in sync to a parade of emotions. That's the soul of "Apart". The Fair Attempts founding member, Timo Haakana, explains: "I've carried my sorrow like a crown. There's a certain elegance with it and I think we tapped into that feeling with our producer, Jaani."
The Fair Attempts bring sorrow to the dance floor from the shadows of Finland's industrial music scene. Link
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"Sometimes an album just falls into place, and Rapture is one of those albums. From the beginning, I felt that things were lining up and everything was flowing." - Ashley Dayour
"I'm quite obsessive, and when I work on music, I can overwork and get myself in trouble. I always had a breakdown when I finished an album, because I drove myself to the brink." - Mick Moss
"We're really into oxymorons and that sort of thing. Years and years ago, we came up with this idea—well, we didn't invent it, but we called it "happy sad"." - Matt James
"I always wanted to express my emotions with my music, and this is what I do. And I think true music lovers feel when music is coming from the heart." - Tilo Wolff
