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Gothic rock icons The Awakening premiere a new music video for the song "Zero Down", a cynical view of the posthumous exploitation of "rockstars" - something that has been happening since the dawn of rock 'n roll. The song is taken off the brand-new album This Alchemy by The Awakening, which releases officially this week on the 28th of May via Intervention Arts. The album features ten new original compositions, along with a powerful rendition of the Alphaville classic "A Victory Of Love".
Singer and composer Ashton Nyte comment about the lyrics and the video: "The lyrics cover several ways that we the fans, the media, record labels, managers, and others, essentially exploit and cheapen the legacy of those we were supposedly enamoured with. The song references various indignities suffered by many artists once they have passed, all for clickbait or more sensational headlines. I've tried to capture the manic insanity and insensitivity of it all with the music video, which was very enjoyable to create – I've always enjoyed theatrical melodrama!"
Based in the USA, The Awakening is a musical project born in Johannesburg, South Africa, in the late '90s. Ashton Nyte has released seven critically acclaimed solo albums and has collaborated on various projects with members of The Cure, The Mission, Bauhaus, and many more. The Awakening's tenth studio album, This Alchemy, follows less than a year after frontman Ashton Nyte released his solo album and book of poetry and short stories, Waiting For A Voice. "I think the 36-date European tour I completed with Wayne Hussey in late 2019 re-ignited my drive to create more art and stay connected with those who kindly support my work. This Alchemy is, in many ways, a new creative chapter for The Awakening. It occupies a different space to both Waiting For A Voice and Chasm which I think satisfies the growth and diversity essential for an artist", concludes Nyte of the new album release. Watch the video in the player below. Link
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