German dark/gothic rock outfit Hell Boulevard storm into the new year with “BTCH PLS”, the second preview of their forthcoming album Made In Hell, due out on 24 April via NoCut. Seductive, venomous, and charged with attitude, the track stands as one of the band’s most defiant statements to date.
“BTCH PLS” marks a bold shift in Hell Boulevard’s sonic trajectory. While the band continue to embrace the cinematic orchestral flair that has long defined their sound, the new single pushes deeper into heavier territory. Sharper metal edges, electronic accents, and bursts of drum‑and‑bass energy collide to create a fierce, high‑voltage blend of melody and menace.
Lyrically, the track cuts straight into themes of emotional manipulation, rebellion, and reclaiming one’s power. With lines like “Bet you wanna be the devil but the devil is me” and “Tell me what you need and I’ll give you what I want”, Hell Boulevard flip the script on toxic dynamics, delivering a narrative steeped in defiance and dark charisma.
If this single is any indication, Made In Hell is shaping up to be a blistering, shadow‑drenched chapter in the band’s evolution — a fittingly infernal opening to an album forged in fire. Link
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"I always wanted to express my emotions with my music, and this is what I do. And I think true music lovers feel when music is coming from the heart." - Tilo Wolff
"For my sake, I could just stop playing the old stuff, but on the other hand, I know that our fans want it." - Anders Kobro
"When I make a song, I know I could do it better, but I'm happy with it. It doesn't have to be perfect, and I like it when it's not. That's why I can make it that way." - Rapha Hell
"I think it's basically a mutation of a lot of different things — like a hybrid creature nobody quite knows how to categorise. A heretic, I guess." - Håvard Ellefsen (Mortiis)
