German dark/gothic rock outfit Hell Boulevard storm into the new year with “BTCH PLS”, the second preview of their forthcoming album Made In Hell, due out on 24 April via NoCut. Seductive, venomous, and charged with attitude, the track stands as one of the band’s most defiant statements to date.
“BTCH PLS” marks a bold shift in Hell Boulevard’s sonic trajectory. While the band continue to embrace the cinematic orchestral flair that has long defined their sound, the new single pushes deeper into heavier territory. Sharper metal edges, electronic accents, and bursts of drum‑and‑bass energy collide to create a fierce, high‑voltage blend of melody and menace.
Lyrically, the track cuts straight into themes of emotional manipulation, rebellion, and reclaiming one’s power. With lines like “Bet you wanna be the devil but the devil is me” and “Tell me what you need and I’ll give you what I want”, Hell Boulevard flip the script on toxic dynamics, delivering a narrative steeped in defiance and dark charisma.
If this single is any indication, Made In Hell is shaping up to be a blistering, shadow‑drenched chapter in the band’s evolution — a fittingly infernal opening to an album forged in fire. Link
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"They wrote that we wanted to influence people's minds with our bagpipes so that they would be willing to attack the police." - Irdorath
"I think we longed for a band where we could be there from scratch and form everything the way we want." - Fabienne Erni
"I'm quite obsessive, and when I work on music, I can overwork and get myself in trouble. I always had a breakdown when I finished an album, because I drove myself to the brink." - Mick Moss
"All of us want to bring back analogue methods—doing everything by hand. AI is completely outside our creative universe. It's a system designed to make things easier and faster." - Andy Julia
